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Archive for the ‘CRM Discussions’ Category

Measuring CRM ROI

A detailed research measuring the Return on Investments upon implementing CRM (Customer Relationship Management)

What is ROI:-

ROI

Measuring ROI with CRM

Note: This post is being updated. Please revisit for the complete post.

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List of common customer relationship errors by companies

We are trying to research the list of common customer relationship errors committed by companies where by they loose their customers.

We are holding our discussion over the following places
http://www.linkedin.com/groups/List-common-customer-relationship-errors-43621.S.48574733

Categories: CRM Discussions

Gartner Customer Relationship Management Summit 2011 – Highlights

DISCLAIMER: – IDEAL CRM, blog post is a personal collection of  Research Oriented information, Focusing  on CRM and Customer-Centric Web strategies, comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent views of  coAction.com ,Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This Content may not be used for any other purposes, in any other formats or media. The content on blog is provided on “as-is” basis, coAction.com shall not be liable for any damages whatsoever arising out of the content or the use of this blog.

CRM on CLOUD

CRM:

Customer relationship management is all about putting your customers first, understanding the needs of your clientele and designing Products and services which meet those requirements is all but a easy task, finding new customers and engaging the existing ones for them to keep coming back for more is a planned and intelligent approach, using tools like CRM which provide flexibility, seamless collaboration of information, creative thinking in rules and policies, abundant storage and much more is a important part of a company’s marketing strategy.

The Cloud:

Cloud computing has become a important part of this process with most vendors offering CRM solutions on the cloud, such solutions are now much more affordable for the masses. As a metaphor for the internet “The Cloud” harnesses the processing or computation power and storage capacity of multiple computers and servers, such services commonly known as SaaS, do not require the end user knowledge of the physical location and configuration of the system that actually provides the service.

Cloud Computing

Image courtesy – Wikipedia.com

Advantages of using Cloud Computing in CRM implementation:

There are a lot of advantages in running a business application which operate’s from a remote server that can be accessed via “The Internet” aka “The cloud”, with cloud the end user can simply log on to the business application generally using a web browser to gain access to the CRM system, generally paying a small monthly fee for the service, the user can avert financial expenses in setting up the infrastructure and maintaining it, security patches, computer viruses and system crashes are all taken care of by the vendor, software updates are also provided by the vendor and are updated at the server side from his end.

Not only can business avoid financial waste but they can also track their employee’s performance and maintain a collaborated systematic database which post analysis will help business in understanding their customers better and hence formulate better workflows and administrative policies.

Hence CRM implementation via cloud computing (HOSTED CRM) provides all the benefits of On-premise model, but at a much lower cost and minimal infrastructure and maintenance staff. Not only that, the model also provides troubleshooting in a contained and secured way making sure that no virus contamination reaches the end user ever.

Disadvantages of using Cloud Computing in CRM implementation:

Cloud computing application is hosted and is heavily dependent on Network connectivity, and requires higher bandwidth to run the SaaS based applications. In case the network goes down the company loses its access to its business applications running on the cloud.

Some more disadvantages of cloud computing are being addressed to by each vendor in their own way, concerns about Data Security –

How the data is transported form user end to vendor’s server?
Is it encrypted to avoid interception?
What happens once the data reaches the vendors server? Is it stored encrypted?
What is the strength of the encryption algorithm used?
How often is the data being backed up? Etc.

Top Trends – CRM 2010 Overview

Useful Information Resources :-

Blogs:-

Videos:-

CRM  Events|Webinars:-


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DISCLAIMER: – IDEAL CRM, blog post is a personal collection of  Research Oriented information, Focusing  on CRM and Customer-Centric Web strategies, comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent views of  coAction.com ,Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This Content may not be used for any other purposes, in any other formats or media. The content on blog is provided on “as-is” basis, coAction.com shall not be liable for any damages whatsoever arising out of the content or the use of this blog.

CRM in 2011?

January 3, 2011 1 comment

Was wondering what would CRM in 2011 look like.

CRM on Mobile

I’ve been reading this over and over now. There are lot of people who think CRM by the end of 2011 will be over mobile phones and most other online-offline softwares will be gradually available over mobile platform too.

CRM privacy guidelines and policies could be introduced

Privacy concerns

With the advent of online collaboration utilities, social media platform, and other tools most organization would have personal information of individuals and there could be lot of privacy related issues coming up. To counter the same, governing bodies would come up with stringent guidelines and policies to counter problems aroused thereby.

Important events for CRM trend followers

Upcoming CRM Event’s |Forum’s|Workshop’s

CRM Predictions for 2011

DISCLAIMER: – IDEAL CRM, blog post is a personal collection of  Research Oriented information, Focusing  on CRM and Customer-Centric Web strategies, comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent views of  coAction.com ,Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This Content may not be used for any other purposes, in any other formats or media. The content on blog is provided on “as-is” basis, coAction.com shall not be liable for any damages whatsoever arising out of the content or the use of this blog.

Ideal crm can now be contacted via Google Groups, Yahoo Groups

December 21, 2010 Leave a comment

We have just finished creating a blog archive for IdealCRM at Google Groups, Yahoo Groups. The purpose of creating these at different places is to maximize participation.