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Posts Tagged ‘CRM Features’

CRM on CLOUD

CRM:

Customer relationship management is all about putting your customers first, understanding the needs of your clientele and designing Products and services which meet those requirements is all but a easy task, finding new customers and engaging the existing ones for them to keep coming back for more is a planned and intelligent approach, using tools like CRM which provide flexibility, seamless collaboration of information, creative thinking in rules and policies, abundant storage and much more is a important part of a company’s marketing strategy.

The Cloud:

Cloud computing has become a important part of this process with most vendors offering CRM solutions on the cloud, such solutions are now much more affordable for the masses. As a metaphor for the internet “The Cloud” harnesses the processing or computation power and storage capacity of multiple computers and servers, such services commonly known as SaaS, do not require the end user knowledge of the physical location and configuration of the system that actually provides the service.

Cloud Computing

Image courtesy – Wikipedia.com

Advantages of using Cloud Computing in CRM implementation:

There are a lot of advantages in running a business application which operate’s from a remote server that can be accessed via “The Internet” aka “The cloud”, with cloud the end user can simply log on to the business application generally using a web browser to gain access to the CRM system, generally paying a small monthly fee for the service, the user can avert financial expenses in setting up the infrastructure and maintaining it, security patches, computer viruses and system crashes are all taken care of by the vendor, software updates are also provided by the vendor and are updated at the server side from his end.

Not only can business avoid financial waste but they can also track their employee’s performance and maintain a collaborated systematic database which post analysis will help business in understanding their customers better and hence formulate better workflows and administrative policies.

Hence CRM implementation via cloud computing (HOSTED CRM) provides all the benefits of On-premise model, but at a much lower cost and minimal infrastructure and maintenance staff. Not only that, the model also provides troubleshooting in a contained and secured way making sure that no virus contamination reaches the end user ever.

Disadvantages of using Cloud Computing in CRM implementation:

Cloud computing application is hosted and is heavily dependent on Network connectivity, and requires higher bandwidth to run the SaaS based applications. In case the network goes down the company loses its access to its business applications running on the cloud.

Some more disadvantages of cloud computing are being addressed to by each vendor in their own way, concerns about Data Security –

How the data is transported form user end to vendor’s server?
Is it encrypted to avoid interception?
What happens once the data reaches the vendors server? Is it stored encrypted?
What is the strength of the encryption algorithm used?
How often is the data being backed up? Etc.

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CRM – On-Demand or On-Premise — which is Right for You?

September 30, 2010 1 comment

There is a lot of confusion among CRM buyers today, with so many deployment options available, choosing the right company and software package which suits their requirements is becoming more complex,

Maximum value for their investment, with ease of use and multiple coApp’s to support different business functions is what’s on a customer’s mind while selecting the best CRM among the lot,

Customers today have multiple options, they can either go for a traditional or conventional on-premise CRM software package, or subscribe to one of the new breed of on-demand services delivered via the Internet,

Of course, there are pros and cons to each approach, but over the past several years, most CRM customers – particularly small and mid-sized businesses – have chosen Hosted web based applications instead of an On-Premise model may be because of its ease of access and low initial cost.

While bigger business with couple of thousand employees might want to opt for an on premise model as they might have security concerns regarding the information stored in the system, and even though the friendly hosted CRM vendor might provide data security for the data stored in their system bigger organizations would rather exercise full control over their data and hence opt for a on premise model. Vendor stability and reliability also are important issues.

Businesses need to choose the right type of CRM which best matches their needs while delivering superior performance, applications integration and functionality.

Modern day CRM has expanded to include a wide range of predefined tasks, customized and integrated business functions that maximize the value of the customer relationship at the same time also contribute to sustainable revenue growth.

An on-demand solution can be combined with the security and control of an on-premise solution to give you the best of both worlds, and at a really affordable monthly subscription price. it is also a preferred option as the vendor ensures data integrity and security while updating the system from his end with regular updates in software as per changing business needs and security patches making the On demand model more trouble free and enhancing the user experience.

CRM encompasses everything companies use to manage customer relationships, including capturing and analyzing customer information and then leverage that data toward better sales performance. Effective customer and prospect relationship management is critical to the success of a business, and that takes technology-enabled solutions like CRM to make the job more convenient and effective.

Looking at it from the return on investment (ROI) perspective, and on demand CRM clearly has its benefits with almost negligible initial investment and a affordable monthly subscription, small and medium sized business or first time users can leverage it to their benefit.

DISCLAIMER: – IDEAL CRM, blog post is a personal collection of  Research Oriented information, Focusing  on CRM and Customer-Centric Web strategies, comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent views of  coAction.com ,Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This Content may not be used for any other purposes, in any other formats or media. The content on blog is provided on “as-is” basis, coAction.com shall not be liable for any damages whatsoever arising out of the content or the use of this blog.

Things to consider before buying a CRM software.

CRM system is a structured methodology that gives sales representatives an edge in sale’s right from initial contact with the customer to closing of a sale, using rules, scripts and procedures predefined by the management,

CRM is more than just an automated system or a sales cycle; a true CRM is the best image of how the management conducts day to day business, as time passes this system becomes a bank of customer interactions and a source of invaluable data helping the business owners to make alert decisions.

Following post is a Guide Line for things to be kept in mind before you buy CRM software for your organization,

1) CRM Vendor

There are a lot of vendors in the US market today selling CRM software’s, over the years these vendors have carved their own niche in each segment, some software’s are specifically designed for small and Medium sized companies while some other’s might have been designed with focus on larger organizations, which need to share a large amounts of data among hundreds or thousands of employees,

Depending upon the size of your business, most vendors have prefabricated CRM packages for different sectors of business which can further be customized as per management’s requirement.

2) Features offered by the Product

Now that you are on the hunt you can do simultaneous comparison of the products offered by these shortlisted vendors, and check which of these software’s is the most capable to do an efficient job in your business,

As I mentioned before vendors do have prefabricated packages for each sector, you can choose the one that best suits your requirements,

Further you can ask the vendors what additional features are available and if any modifications were possible.

3) Insist on using the FREE trial version

Now the reason I say this is because once you have decided to use a CRM system, chances are that you will have the same vendor for throughout the life of the business or in other words it is a lifetime investment in most cases,

Hence it is advisable to check if the software is actually going to help you in a real life scenario.

4) Read authentic testimonials from the actual clients who have used the product

These days thanks to the power to the internet and social media people are getting more and      more open about their feelings and experiences, read some blogs or even better ask for authentic user’s feedback, it is usually mentioned in the white papers released by the company other online blogs are also a good source of gathering such information.


DISCLAIMER: – IDEAL CRM, blog post is a personal collection of  Research Oriented information, Focusing  on CRM and Customer-Centric Web strategies, comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent views of  coAction.com ,Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes. This Content may not be used for any other purposes, in any other formats or media. The content on blog is provided on “as-is” basis, coAction.com shall not be liable for any damages whatsoever arising out of the content or the use of this blog.